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Statement of Intent

  Statement of Intent For my documentary billboard advertisement, I will ensure that it complies fully with the rules and regulations set by the ASA. This includes avoiding any content that could cause serious offence, fear or distress to audiences. Although my product will be a thriller documentary centred around isolation and the unsettling idea of being watched and followed, I will avoid the use of graphic imagery, violence or threatening language. Instead, the sense of tension will be created through symbolic imagery and subtle visual choices. For example, I plan to use dark forest environments and shadows to suggest isolation, alongside mysterious taglines that imply the subject may not be alone. One concept I intend to explore is the use of a large face looking down over the forest, which would connote the idea of someone constantly watching from above creating a feeling of paranoia. Another idea is using bold colours, such as a red background, which traditionally connotes ...
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